Media Training
Media Secrets 101 (Video Media Training)
This product is designed for small business people who recognise the benefits of publicity, but have a limited marketing budget. It involves participants receiving a video through email every week for 12 weeks. The 10 to 15 minute sessions explain how to get media coverage. Topics include everything from how to find the right media to target, to press release writing, to media interviews, to taking the campaign online. Find out more by clicking here. The page you arrive at will ask you for your name and email address. I assure you we will not pass that address on to anyone.
Media Interview Training
These half day workshops teach entrepreneurs how to conduct media interviews. While this is covered briefly in “Get your own free publicity workshops”, this course goes into detail and includes participants facing the camera. Everything is covered from what to do when a journalist rings to how to get the most out of the subsequent interview. This is important information for entrepreneurs who want positive media coverage. It is equally vital to know in preparation for a crisis that could threaten any business at any time.
Participation is $549 per person.
Where: Level 4, Broadlands House, 165 Hereford Street, Christchurch Central.
When: 6.45pm until 10.15pm, Tuesday November 9, 2010 OR 9am until 12.30pm, Thursday November 11, 2010
Email info@seekingpublicity.co.nz to make your booking.
Tailored events for organisations and one-on-one sessions can also be organised.
Get your own free publicity workshops
The half-day workshops are held regularly in Christchurch and occasionally in Auckland and Wellington. They are limited to six people. This ensures each participant gets the attention they require from the trainer. They are designed for anyone who has marketing responsibilities, but does not know how to generate media publicity.
The following points are covered in the media training workshops:
- How to find issues that will interest the media
- How to communicate with editors and journalists
- The secrets of professional press release writing
- How to find the best media to approach
- When to approach the media
- How to conduct an interview with journalists
- How to follow-up with journalists
- How to build on your new profile
Participants will take away a detailed workbook from the workshop. Participation is $299+GST per person. See below for the up-coming Christchurch workshops.
Where: Level 4, Broadlands House, 165 Hereford Street, Christchurch Central.
When: 6.45pm until 10.15pm, Tuesday November 16, 2010 OR 9am until 12.30pm, Thursday November 18, 2010
Email info@seekingpublicity.co.nz to make your booking.
Tailored events for organisations and one-on-one sessions can also be organised.
Media Mentoring
This takes the form of a one hour telephone strategy meeting every month. The first meeting will discuss your business and the publicity opportunities that become apparent. We will then discuss ways for you to implement them, including a set of actions to complete for the following month. The meetings will involve brainstorming, the identification of news angles that may interest the media and suggestions for which media to approach. Clients receive unlimited email support throughout the month. This can involve editing media material. There is no time limit on the mentoring, so clients can cancel at any time.
Mentoring is used by some people as support after completing mediasecrets101 or media training workshops, while others enjoy the support mechanism it offers and the motivation to keep on top of public relations activities. Whatever the reason, it helps business people stay focused. Mentoring is $450+GST per month.
