Media Training
The best option among small business marketing ideas
Most companies claim their small business marketing ideas are superior to other options. But most are too expensive for the SME market. This is where Seeking Publicity is different. It allows small businesses to receive the benefits of PR marketing without the expensive pricetag. By learning the skills to get their own free media publicity, they receive all the subsequent coverage free of charge. Among small business marketing ideas, this has to be the best as publicity raises credibility and reputations like nothing else while also developing strong sales leads. For entrepreneurs who learn the skills themselves, they can build their media profile without paying the media one cent for the privilege.
Media Secrets 101 (Video Training)
This is the flagship product of Seeking Publicity. It involves participants receiving a video through email every week for 12 weeks. The 10 to 15 minute sessions explain how to get media coverage. Topics include everything from how to find the right media to target, to press release writing, to media interviews, to taking the campaign online. Find out more by clicking here. The page you arrive at will ask you for your name and email address. I assure you we will not pass that address on to anyone.
Media Secrets 101 plus support
Media Secrets 101 is self explanatory, but some people like a support network around them to discuss the topics after the sessions. Each week there is also a small amount of homework to complete. Some people like to present their homework to an expert to assure them they are on track, while others like a sounding board or someone on hand to provide advice. At any stage, participants can email info@mediasecrets101.com to organise a 30 minute telephone consultation with an expert. These will be charged out at $70 and billed separately to mediasecrets101. Reminders of this optional service will be posted in the weekly emails that are sent out with the video links.
Media Mentoring
This takes the form of a one hour telephone strategy meeting every month. The first meeting will discuss your business and the publicity opportunities that become apparent. We will then discuss ways for you to implement them, including a set of actions to complete for the following month. The meetings will involve brainstorming, the identification of news angles that may interest the media and suggestions for which media to approach. Clients receive unlimited email support throughout the month. This can involve editing media material. There is no time limit on the mentoring, so clients can cancel at any time.
Mentoring is used by some people as support after completing mediasecrets101 or media publicity workshops, while others enjoy the support mechanism it offers and the motivation to keep on top of public relations activities. Whatever the reason, it helps business people stay focused on what is the most powerful tool among small business marketing ideas. Mentoring is $450+GST per month.
DIY media training workshops
The workshops are three and a half hours long. They are held regularly in Christchurch and occasionally in Auckland and Wellington. They are limited to six people. This ensures each participant gets the attention they require from the trainer.
The following points are covered in the media training workshops:
- How to find issues that will interest the media
- How to communicate with editors and journalists
- The secrets of professional press release writing
- How to find the best media to approach
- When to approach the media
- How to conduct an interview with journalist s
- How to follow-up with journalists
- How to build on your new profile
Participants will take away a detailed workbook from the workshop. Participation is $199+GST per person. See below for the up-coming Christchurch workshops.
Where: Level 4, Broadlands House, 165 Hereford Street, Christchurch Central
When: 6.45pm until 10.15pm, Tuesday July 20, 2010 OR 9am until 12.30pm, Thursday July 22, 2010
Email info@seekingpublicity.co.nz to make your booking.
