Distribution
Getting your press release in the hands of those who want it
Press releases can only be effective in the hands of journalists who are genuinely interested in your news. Otherwise there is little point producing them.
Seeking Publicity has a database of 3000 New Zealand journalists and editors. This will be searched to come up with a list of those most likely to be interested in your release.
Once this is created, you will receive a list of the target media. Seeking Publicity will then distribute your release directly to these people in the format they prefer.
As well as the off-line media, news websites will also be targeted. This will not only increase your readership, but also help your Search Engine Optimisation, making it easier for potential clients to find your website.
Seeking Publicity will also follow-up with the outlets the release is sent to, maximising its chance of coverage.
Cost: Once your list is created, sending your releases will cost $99+GST, while follow-up charges start from $149+GST.
