Newsletters
Newsletters are the perfect way to build relationships with your clients and prospects. They will visit more often, buy more from you and not run away to a competitor. In fact, research shows that a massive 90 percent of new business comes from existing clients.
Newsletters must be informative and give good advice and opinions that clients want to know about. Done properly, they will portray you as an expert in your industry and the obvious place to do business. They are also helpful when you need to communicate sensitive stories like having to put your prices up.
But newsletters are not the right vehicle for the hard sell approach. The main aim must be to develop a relationship with the client. This in itself will lead to more work.
The editorial content is the most important part of a newsletter. Everything else means nothing if the right message is not conveyed.
Seeking Publicity can identify these messages and communicate them clearly and concisely.
Email newsletters
These can be even more cost-effective than their printed counterparts if written properly because there are no printing costs.
They are within the budget of most businesses. Again, they must not use the hard-sell approach, but be full of informative information for current and future clients.
Benefits of Seeking Publicity email newsletters:
- You can send them to all clients, prospective clients, staff and shareholders without paying a cent in printing
- You can see who has opened your newsletter and clicked through to your website
- Your content is written by professional writers
- Your newsletter can automatically be saved onto your website for prospective clients to see
- No technical knowledge is needed
Newsletter costs: This is dependant on size and the number of respondents, but prices can start as little as $899+GST per newsletter.
