Small business marketing that works
Seeking Publicity specialises in a unique form of small business marketing that raises credibility, reputations and bottom lines. This is all achieved by demonstrating the expertise of clients through the news media and the generation of high quality company newsletters that people want to read.
By presenting editors and journalists with interesting material on behalf of clients, Seeking Publicity is able to generate them a media profile that will boost their credibility among potential clients, not to mention the lead generation benefits.
For the Budget conscious, Seeking Publicity offers media training course that show small business people how to generate their own coverage. They learn the skills to present journalists and editors with exactly what they are looking for on an on-going basis. The subsequent publicity sees them become trusted and respected experts in their fields.
While media publicity has traditionally been reserved for big businesses who have the funds to employ public relations consultants to generate such coverage, Seeking Publicity now brings it within the scope of small business marketing with its variety of training options. These includes its flagship online course, Media Secrets 101 as well as half-day workshops.
The other small business marketing service offered by Seeking Publicity is its newsletter publishing. This is another vital element of any small business marketing plan. A regular newsletter allows companies to keep in the minds of current and potential clients, while constantly demonstrating their expertise through their informative articles.
Based in Christchurch and operating across New Zealand, Seeking Publicity is run by former journalist, government press secretary and private sector communication manager, Pete Burdon.
“Pete is an expert at generating publicity. When in Government, I remember weeks when I got more media coverage than the Prime Minister. Pete’s tactical ability and understanding of the publicity process was largely responsible for that.” Maurice Williamson: MP and former Transport Minister
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